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Based on the career insights of Ed Cerier, an account management veteran with BBDO New York and Campbell Mithun Minneapolis.
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--Handle client objections
--Soothe emotions
--Sell your ads
--Know what clients really want (but won't say)
--5 tips for closing
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Hundreds of alternative paths that are insightful and realistic.
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RECOMMENDED RESOURCES
There are hundreds of blogs and websites dealing with the interpersonal ups and downs of advertising. Here are some of the best. If you have suggestions, please let us know.
Communication Arts
Minneapolis Ad Fed
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